Former PlayStation Boss Tells Gamers "Don't Like It Don't Buy It" Over Ghost of Yotei Backlash

Earlier this week, during Sony’s highly anticipated State of Play event, Sucker Punch revealed Ghost of Yotei, the first sequel to the critically acclaimed Ghost of Tsushima. Rather than continuing the story of Jin Sakai, the protagonist of the original massive hit of a game, Ghost of Yotei takes a leap... by jumping centuries into the future and introducing a new heroine, Atsu, a female ronin who adopts the Ghost persona. While Ghost of Yotei promises stunning visuals and immersive combat in line with its predecessor, the announcement of Atsu as the lead character has sparked considerable backlash among gamers... including myself.

Many fans of Ghost of Tsushima were excited about the possibility of continuing Jin’s journey, but the sharp pivot to a female activist has not sat well with a vocal segment of the gaming community. We've argued that this shift represents a growing trend of pushing identity politics into beloved franchises at the expense of continuity and storytelling. As expected, the discussion around the game quickly gained traction on social media, with some users voicing their frustration over the direction the sequel is taking... and which direction, more importantly, it is not.

This controversy prompted a response from former Chairman of Sony Interactive Entertainment (worldwide) PlayStation boss Shawn Layden. He took to twitter/X to address the backlash himself.

In a reply to content creator MightyKeef (above), who shared his own thoughts on the controversy, Layden responded:

“It's a game. An entertainment. A story a team of creators believes in. They want to make this.

If you don't like it, don't buy it. In fact, why not make the game you want yourself?"

While Layden's response was intended to defend the creative decisions of the development team, it has not resonated well with many gamers. For some, his "don't buy it" comment feels dismissive and out of touch with the concerns of the community, as it suggests that criticism of creative direction is irrelevant. Gamers quickly pointed out that this approach—telling people to simply opt out if they don’t like the product—can have devastating consequences for a game's success. When fans disengage, sales suffer, and the franchise itself could be at risk.

Why "Don't Buy It" is the Wrong Message

Layden’s response mirrors a growing frustration in the gaming industry, where many developers and publishers find themselves at odds with their audience over changes in story, characters, or design philosophies. By telling us to "make the game you want yourself," Layden is underestimating the importance of fan engagement and feedback, especially for established franchises like this one...

Ghost of Tsushima earned its success by resonating deeply with its audience, offering a meticulously crafted narrative centered around Jin Sakai’s emotional journey. Shifting to a new protagonist without acknowledging fan expectations feels like an abandonment of what made the original game incredibly special. The backlash isn't just about playing as a female character—in fact - that has very little to do with it overall. It's about the growing disconnect between what gamers fell in love with and the new direction the sequel is taking.

The notion of "if you don’t like it, don’t buy it" undermines the relationship between creators and consumers. Gaming, as an interactive medium, thrives on a delicate balance of creative vision and player investment. When consumers voice concerns, we're expressing genuine feedback that, when listened to, can strengthen a franchise. Dismissing concerns risks alienating an audience that has been so loyal and supportive in the first place.

Gamers: Passion or Toxicity?

While the backlash surrounding Ghost of Yotei may seem extreme to some, it stems from the deep passion gamers have for the franchises they love. It's worth acknowledging that the gaming community isn't a monolith—there's plenty of us excited to see the series move forward with a fresh perspective. However, those critical of the changes aren't necessarily rejecting diversity or new characters; we’re expressing frustration over what we can only see as forced changes for the sake of "modern" trends rather than any real organic storytelling.

The debate around Ghost of Yotei also taps into a larger conversation about how games are marketed and developed today. Modern titles are increasingly leaning into representation and political correctness at the expense of compelling narrative and continuity. This isn't about rejecting diversity but rather ensuring that any shift in the story feels earned and true to the spirit of the original.

The Potential Fallout for Ghost of Yotei

The reaction to Shawn Layden’s tweet highlights a significant challenge that Ghost of Yotei is about to be facing in 2025. When fans of an established franchise feel overlooked or dismissed, it creates a lasting rift. We’ve seen this before in other games that experienced backlash for their creative choices, with titles like The Last of Us Part II and Mass Effect: Andromeda suffering some seriously poor fan reception over time. The fear among us is that Ghost of Yotei may follow a similar path, with a split fanbase and lackluster sales at the end of the day.

Ultimately, telling gamers "don't buy it" always seems to backfire, especially following up on a game as beloved as Ghost of Tsushima. While Layden is no longer with Sony, his words echo the sentiment of an industry that sometimes forgets its core audience. Dismissing criticism rather than engaging with it is rarely the best approach, and Ghost of Yotei now faces an uphill battle to win back many fans who now feel disconnected from the direction the game's taking.

If anything, the backlash should serve as a reminder to developers and publishers alike: gamers are passionate about the content they consume, and listening to our voices is crucial in maintaining the delicate balance between creative freedom and fan loyalty. Whether Ghost of Yotei can rise above this controversy and deliver a game that resonates with its audience remains to be seen. But as of now, the road ahead looks rocky as hell...

~Smash