Ubisoft's Meltdown: Monetization Director's Rant Highlights Company’s Growing Disconnect with Gamers
Let's be honest - we all see it happening in real time here - Ubisoft is spiraling out of control amid a slew of internal problems and external backlash. The once-dominant game development company (trust me, I was there 3,000 years ago, Gandalf) now finds itself on the brink of a total collapse, and the behavior of its employees only further underscores the complete disconnect between Ubisoft and the gaming community. In the latest example, Monetization Director Stevy Chassard lashed out at gamers and even his fellow developers, reminding everyone why Ubisoft's clueless approach is putting the company on a collision course with bankruptcy.
Stevy Chassard's Meltdown: Gamers Are the Problem?
A week after Ubisoft’s announcement of its lowered financial outlook, which included delays for Assassin's Creed Shadows and disappointing sales for Star Wars Outlaws, Stevy Chassard - The Monetization Director at Ubisoft decided to vent his frustration on LinkedIn. His post was a passionate, if a bit... misguided, rant against gamers and even his own colleagues, who he accused of celebrating the company’s failures. I gotta be honest, this comes across as a dude that is in way over his head for a director role at a (once) massive corporation...
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